Top 10 Most Popular TV Brands in Nairobi, 2026

•  Samsung leads the Nairobi TV market with a strong presence across all price segments and cutting-edge display technology

• LG follows closely with premium OLED offerings and competitive pricing on mid-range models
• Hisense has surged in popularity due to excellent value for money and smart TV features
• TCL continues to grow its market share by offering affordable large-screen options
• Sony maintains its position among premium buyers seeking superior picture quality and build
• Skyworth dominates the budget segment with reliable performance and widespread availability
• Vitron remains a favorite local brand offering affordable options for price-conscious consumers
• Nasco has expanded its footprint with energy-efficient models appealing to cost-saving households
• Changhong provides competitive mid-range options with strong after-sales support
• Nobel has carved a niche in the budget-friendly category with decent specifications

The television market in Nairobi has evolved dramatically in 2026, reflecting broader trends in consumer electronics and changing viewing habits among Kenyan households. As streaming services gain traction and smart home integration becomes more important, Nairobi residents are increasingly selective about the TV brands they bring into their homes. This article explores the ten most popular television brands dominating the Nairobi market this year.

1. Samsung: The Market Leader

Samsung continues to reign supreme in Nairobi's television market, commanding significant shelf space in major retail outlets from Nairobi CBD to Westlands and beyond. The South Korean giant's success stems from its comprehensive product range, spanning entry-level HD models to premium QLED and Neo QLED displays. Nairobians particularly appreciate Samsung's Tizen operating system, which offers seamless access to popular streaming platforms like Showmax, Netflix, and YouTube. The brand's strong warranty support and widespread service centers across the city have solidified customer loyalty.

2. LG: Innovation Meets Reliability

LG has carved out a substantial market share by positioning itself as the go-to brand for consumers seeking cutting-edge technology without the absolute premium price tag. Their OLED TVs have become status symbols in upscale Nairobi neighborhoods, while their NanoCell and UHD models attract middle-income buyers. LG's webOS platform is praised for its user-friendly interface, and the brand's energy-efficient models resonate with environmentally conscious consumers concerned about Kenya Power bills.

3. Hisense: The Value Champion

Perhaps no brand has made bigger strides in Nairobi than Hisense. The Chinese manufacturer has won over Kenyan consumers with an unbeatable combination of features, screen size, and affordability. Their ULED technology delivers impressive picture quality at prices significantly lower than Samsung or LG equivalents. Hisense TVs are ubiquitous in electronics shops along Luthuli Avenue and have become the default recommendation for savvy shoppers seeking maximum value.

4. TCL: Affordable Large Screens

TCL's popularity in Nairobi has grown exponentially, driven primarily by their ability to offer large-screen televisions at accessible price points. In a market where bigger is often better, TCL's 55-inch and 65-inch models at competitive prices have found eager buyers. Their Google TV integration provides excellent smart features, and their QLED models compete effectively with more established brands.

5. Sony: Premium Quality Persists

While Sony may not dominate in volume sales, it maintains a prestigious position among Nairobi's affluent consumers. Known for exceptional picture processing, superior sound quality through acoustic surface technology, and premium build quality, Sony TVs are the choice for serious home theater enthusiasts. The brand's Bravia series remains highly sought after in high-end residential areas like Karen, Runda, and Kitisuru.

6. Skyworth: Budget Reliability

Skyworth has become synonymous with affordable reliability in Nairobi. The brand offers solid performance at entry-level price points, making television ownership accessible to lower-income households. Their widespread availability in neighborhood electronics shops and flexible payment plans through various retail credit schemes have boosted their popularity across the city's diverse economic landscape.

7. Vitron: The Local Favorite

Vitron holds a special place in Nairobi's TV market as a trusted local brand. While manufactured overseas, Vitron's strong distribution network, aggressive pricing, and understanding of local consumer needs have made it a household name. Their after-sales service and readily available spare parts give consumers confidence, particularly in middle and lower-income segments.

8. Nasco: Energy Efficiency Focus

Nasco has differentiated itself by emphasizing energy efficiency—crucial given rising electricity costs. Their LED TVs consume minimal power while delivering decent picture quality, appealing to practical buyers.

9. Changhong: Mid-Range Contender

Changhong occupies a comfortable position in Nairobi's TV market, offering better specifications than budget brands without premium pricing. Their 4K models provide good value for money.

10. Nobel: Budget-Friendly Entry Point

Rounding out the top ten, Nobel targets first-time TV buyers and those seeking secondary sets. While not feature-rich, Nobel TVs offer basic functionality at affordable prices, ensuring television ownership remains accessible.

The diversity of TV brands thriving in Nairobi reflects the city's varied consumer base and increasingly sophisticated market preferences.