Vacuum Cleaner: The Most Popular Brands in 2025
| Brand | Market Share |
|---|---|
| Dyson | 22% |
| Shark | 18% |
| iRobot | 15% |
| Bissell | 12% |
| Miele | 10% |
| Hoover | 8% |
| Ecovacs | 7% |
| Roborock | 8% |
The vacuum cleaner industry has evolved dramatically over the past few years, with technology and innovation driving consumer preferences. As we navigate through 2025, certain brands have emerged as clear leaders, dominating the market with their cutting-edge features, reliability, and customer satisfaction. Understanding which brands lead the pack can help consumers make informed decisions when investing in these essential household appliances.
1. Dyson
Leading the market with a commanding 22% share, Dyson continues to set the standard for premium vacuum cleaners. The British technology company has built its reputation on powerful suction, innovative cyclonic technology, and sleek, modern designs. In 2025, Dyson's cordless stick vacuums remain bestsellers, offering exceptional battery life and versatile attachments that transition seamlessly from floors to upholstery. Their investment in filtration technology also appeals to allergy sufferers, with HEPA filters capturing microscopic particles. While Dyson products command premium prices, consumers consistently cite their durability and performance as worth the investment.
2. Shark
Shark has captured 18% of the market by positioning itself as the smart alternative to premium brands. Offering comparable performance at more accessible price points, Shark has won over budget-conscious consumers who refuse to compromise on quality. Their DuoClean technology, which uses two brush rolls to clean different floor types simultaneously, has become a signature feature. In 2025, Shark's anti-hair wrap technology continues to impress pet owners, while their lightweight designs make cleaning less physically demanding. The brand's strong presence in retail stores and aggressive marketing campaigns have cemented its position as a household name.
3. iRobot
With 15% market share, iRobot dominates the robotic vacuum segment through its iconic Roomba line. As smart home integration becomes increasingly important, iRobot has stayed ahead by offering models that work seamlessly with voice assistants and home automation systems. Their 2025 models feature advanced mapping technology, obstacle avoidance, and self-emptying capabilities. The convenience factor cannot be overstated—busy professionals and families appreciate being able to schedule cleaning sessions remotely. iRobot's continuous software updates ensure that devices improve over time, adding value long after purchase.
4. Bissell
Holding 12% of the market, Bissell has maintained its position as America's trusted cleaning brand for over a century. The company excels in wet-dry vacuum technology and carpet cleaning systems. Their CrossWave and SpinWave models, which vacuum and wash floors simultaneously, have found favor with consumers seeking efficiency. Bissell's commitment to pet-friendly solutions, including specialized formulas and attachments for pet hair and odors, has strengthened their appeal to pet owners. Additionally, their partnership with pet welfare organizations resonates with socially conscious consumers.
5. Miele
German engineering meets household cleaning with Miele, which commands 10% market share. This brand appeals to consumers who prioritize longevity and craftsmanship over trendy features. Miele vacuums are built to last decades, not just years, with rigorous testing ensuring exceptional durability. Their bagged canister vacuums remain popular in 2025, particularly among those who prefer traditional designs with proven performance. While expensive, Miele's reputation for reliability and superior filtration justifies the premium for discerning buyers.
6. Hoover, Ecovacs, and Roborock
The remaining market share is split among Hoover (8%), Ecovacs (7%), and Roborock (8%). Hoover leverages its long-standing brand recognition and affordable pricing. Ecovacs and Roborock represent the growing Chinese presence in the robotic vacuum space, offering feature-rich models at competitive prices that challenge established players.
The vacuum cleaner market in 2025 reflects diverse consumer preferences, from premium cordless convenience to robotic automation and traditional reliability. Whether prioritizing cutting-edge technology, value for money, or time-tested durability, consumers have excellent options across all price points and cleaning needs.
