Market Share Summary (2024)
| Vehicle Model | Annual Sales | Market Segment | Year-over-Year Change |
|---|---|---|---|
| Ford F-Series | 732,139 units | Full-size Pickup | +2% |
| Chevrolet Silverado | 542,517 units | Full-size Pickup | +1% |
| Toyota RAV4 | 475,193 units | Compact SUV | +9% |
| Honda CR-V | 402,791 units | Compact SUV | +11% |
| Tesla Model Y | 372,613 units | Electric SUV | -3% |
America's automotive landscape in 2024 revealed fascinating insights into consumer preferences, with pickup trucks and SUVs continuing their dominance over traditional sedans. The year marked significant shifts in the bestseller rankings, including a historic milestone that ended decades of tradition in the automotive industry.
1. Ford F-Series: America's Workhorse
The Ford F-Series claimed first place for the 43rd consecutive year and the 48th year in a row as the top-selling pickup, solidifying its position as America's most trusted vehicle. With 732,139 units sold in 2024, the F-Series lineup encompasses everything from the popular F-150 to heavy-duty variants like the F-250 and F-350.
The F-Series' enduring appeal stems from its versatility, offering configurations ranging from basic work trucks to luxurious models packed with advanced technology. The lineup provides multiple engine options, exceptional towing capabilities, and various trim levels designed to meet diverse customer needs. The F-250 drove growth with a 14 percent sales increase, demonstrating strong demand across the entire F-Series family.
2. Chevrolet Silverado: The Silver Medal Contender
The Silverado secured second place with sales of 542,517 units, maintaining its traditional position as Ford's primary competitor in the full-size pickup segment. The Silverado combines traditional truck reliability with modern updates in interior design and technology, making it a compelling choice for both commercial and personal use.
General Motors had an exceptional year overall, with the mid-size Canyon posting impressive growth. The Silverado's success reflects its reputation for durability and its appeal to buyers seeking a slightly more upscale aesthetic compared to its competitors, though it shares similar underlying engineering with its GMC Sierra sibling.
3. Toyota RAV4: The SUV Champion
In a historic development, the RAV4 racked up 475,193 sales in 2024, making it the model's best year ever and propelling it past the Ford F-150's individual model sales. This compact SUV has been consistently popular since 2017, regularly achieving around 400,000 annual sales.
The RAV4's success lies in its perfect balance of practicality, reliability, and efficiency. The current RAV4 has been around since 2019 and has existed largely unchanged since then, save for some new trim levels, with 13 trims currently offered including two plug-in hybrids. Toyota's reputation for dependability combined with the RAV4's spacious interior and fuel-efficient options, particularly its hybrid variants, make it the ideal choice for families and commuters alike.
4. Honda CR-V: The Reliable Runner-Up
The Honda CR-V racked up 402,791 sales throughout 2024, experiencing a greater surge than even the RAV4. This compact SUV has earned its place through consistent quality and thoughtful design that appeals to practical-minded buyers.
The CR-V launched its sixth generation for the 2023 model year, featuring conservative styling that resonates with consumers seeking dependable transportation. Starting just over thirty thousand dollars for base models while offering premium trims approaching fifty thousand dollars for fully-loaded Sport Touring Hybrid versions, the CR-V provides options across various price points. Its combination of comfort, cargo space, and Honda's renowned reliability continues to attract loyal customers.
5. Tesla Model Y: The Electric Disruptor
The Tesla Model Y achieved 372,613 deliveries and maintained its position as the best-selling EV by a wide margin, marking a new era in automotive sales where an electric vehicle cracks the top five bestsellers. Despite experiencing a three percent decline from the previous year, the Model Y's presence among traditional pickup trucks and SUVs signals the growing acceptance of electric vehicles in mainstream America.
The Model Y's success demonstrates Tesla's ability to combine electric efficiency with practical SUV versatility. Its spacious interior, advanced technology features, and expanding charging infrastructure have made electric vehicle ownership more accessible to average consumers. The model's performance in 2024 proves that electric vehicles have moved beyond niche status to compete directly with conventional powertrains in America's most competitive market segments.
The Changing Automotive Landscape
The 2024 bestseller list reflects broader market trends reshaping American automotive preferences. SUV and pickup truck sales reached record highs, making up 75 percent of total U.S. car sales in 2024, compared to only half the market a decade ago. Traditional sedans have largely been relegated to secondary positions, with only the Toyota Camry maintaining strong sales outside the top five.
These five vehicles represent different facets of American driving culture: the enduring utility of pickup trucks for work and recreation, the family-friendly practicality of compact SUVs, and the emerging shift toward electric mobility. As the automotive industry continues evolving with new technologies and changing consumer priorities, these models demonstrate the qualities Americans value most—reliability, versatility, and value—regardless of powertrain or design philosophy.
