Top 5 Most Popular Appliance Brands in America

Market Share Overview (2024-2025)

Data compiled from multiple industry sources for 2023-2024

The American appliance market represents a dynamic landscape where tradition meets innovation, with consumers investing over $61 billion in home appliances annually. As households upgrade kitchens and laundry rooms, five major brands have emerged as the clear leaders, each bringing unique strengths to the competitive marketplace. Understanding these brands helps consumers make informed decisions when outfitting their homes with reliable, feature-rich appliances.

1. Whirlpool Corporation

As America's homegrown appliance giant, Whirlpool has maintained its position as a household name for over a century. Founded in 1911 in Benton Harbor, Michigan, the company generates approximately $16.9 billion in annual revenue and employs around 59,000 people globally. Whirlpool's dominance extends beyond its flagship brand, as the corporation owns an impressive portfolio of 14 major brands including Maytag, KitchenAid, Amana, and Jenn-Air.

Whirlpool leads the washing machine category with seventeen percent market share, demonstrating the brand's particular strength in laundry appliances. The company's success stems from its manufacturing scale, with most production occurring in the United States, supplemented by facilities in India, Mexico, and Italy. Over half of Whirlpool's global sales come from North America, where the brand enjoys strong consumer recognition and loyalty.

The company has consistently focused on innovation while maintaining reliability, offering everything from basic models to premium smart appliances. In 2024, Whirlpool was named one of Fortune's most innovative companies, reflecting its commitment to meeting evolving consumer needs while staying true to its reputation for dependable performance.

2. GE Appliances

GE stands among the leading major appliance brands, maintaining double-digit share in both unit and dollar sales, with particularly strong performance in refrigerators where it commands a 17% market share. Now owned by Chinese conglomerate Haier, GE Appliances has successfully merged American engineering heritage with global manufacturing capabilities.

What sets GE apart is its aggressive innovation strategy. The brand recently saw significant market gains, being the only top brand to achieve a two percentage point increase in unit share from the first to second quarter of 2025. GE has invested heavily in smart home integration, linking major appliances to smart panels for unified household energy management. Their product lineup ranges from affordable entry-level models to sophisticated Profile and Café lines that cater to design-conscious consumers.

GE's strength also lies in its consideration rate—over a quarter of consumers shopping for major appliances consider GE in their purchase decision, demonstrating the brand's widespread appeal and trust factor.

3. Samsung Electronics

The South Korean technology powerhouse has successfully translated its electronics expertise into the appliance sector, becoming a formidable competitor in the American market. Samsung holds an 11% share in both refrigerators and washing machines, but its influence extends beyond market share numbers through technological innovation.

Samsung's 2025 Bespoke AI series represents the cutting edge of smart appliance technology, featuring voice recognition, recipe guidance, energy controls, and preventative diagnostics. The brand has positioned itself as the premium choice for tech-savvy consumers who want their appliances to integrate seamlessly with connected home ecosystems. Samsung refrigerators consistently maintain pricing in the moderate range between $1,000 and $1,100, offering competitive value.

Samsung approaches one-third of consumers in consideration rates, the highest among all major appliance brands, demonstrating its strong brand appeal even when shoppers ultimately choose competitors.

4. LG Electronics

LG has carved out a significant position in the American appliance market through a combination of innovative features and sleek design aesthetics. The brand holds a 12% share in refrigerators and 13% in washing machines, with particularly strong performance in the smart appliance segment.

The company's partnership with Microsoft has resulted in groundbreaking AI integration, embedding generative AI agents that predict usage patterns and optimize appliance cycles. LG's InstaView technology and sophisticated mobile app controls appeal to consumers who value both form and function. Like Samsung, LG achieves high consideration rates, with nearly one-third of appliance shoppers evaluating LG products during their purchase journey.

LG refrigerators maintain competitive mid-tier pricing between $1,220 and $1,343, positioning the brand as accessible yet premium. The company's focus on energy efficiency and smart features has resonated particularly well with environmentally conscious consumers and early adopters of smart home technology.

5. Frigidaire (Electrolux)

Owned by Swedish manufacturer Electrolux, Frigidaire holds a unique position in the American market as the most popular refrigerator brand with a commanding 17% market share. Despite being considered by only ten percent of consumers, Frigidaire closes sixty-five percent of those shoppers—the highest close rate among all top appliance brands.

This remarkable conversion rate reflects Frigidaire's value proposition: reliable, affordable appliances that meet essential needs without unnecessary complexity. The brand maintains the most competitive pricing among major manufacturers, with refrigerators typically ranging between $770 and $880. For budget-conscious consumers and rental property managers, Frigidaire offers dependable performance at accessible price points.

While Frigidaire doesn't dominate the washing machine category with only 2% share, its refrigerator strength and overall 10% unit share across categories secure its position among America's top five appliance brands.

The American appliance market demonstrates healthy competition among these five brands, each serving different consumer segments and preferences. Whether prioritizing American manufacturing heritage with Whirlpool, cutting-edge technology with Samsung and LG, trusted reliability with GE, or exceptional value with Frigidaire, consumers have excellent options for outfitting their homes. As smart home integration and energy efficiency become increasingly important, these brands continue innovating while maintaining the reliability that has made them household names across America.