Mixers: The Most Popular Brands in 2025

Top Mixer Brands and Market Share 2025

1. KitchenAid

KitchenAid stands as the undisputed market leader in the stand mixer industry, commanding an impressive 43.1% market share in the United States as of 2024. The brand's dominance stems from decades of heritage and reputation building since its founding in 1919. KitchenAid has become synonymous with durability, performance, and iconic design, making it the first choice for both professional and home bakers. The company's extensive product portfolio, featuring various colors and models ranging from entry-level to professional-grade options, caters to diverse customer needs and budgets. Recent innovations, including the introduction of wooden bowls and enhanced speed controls, demonstrate KitchenAid's commitment to staying relevant in an evolving market. Their loyal customer base and strong brand recognition continue to fuel consistent sales and market expansion globally.

2. Whirlpool Corporation

As the parent company of multiple kitchen appliance brands, Whirlpool Corporation maintains a commanding presence in the mixer market with approximately 12.8% market share. The corporation's diverse brand portfolio allows it to reach different market segments, from budget-conscious consumers to premium buyers seeking high-end appliances. Whirlpool's extensive distribution network and manufacturing capabilities enable rapid product innovation and efficient market penetration across North America and internationally. The company's focus on integrating smart technology into traditional appliances aligns with contemporary consumer preferences for connected kitchen equipment. Through strategic product development and customer-centric design approaches, Whirlpool continues to strengthen its position as a key player in the competitive mixer landscape.

3. Electrolux AB

Electrolux AB holds approximately 9.5% market share and is recognized for its commitment to combining functionality with innovative technology. The Swedish multinational emphasizes sustainability and energy efficiency, values that resonate strongly with environmentally conscious consumers. Their stand mixers feature user-friendly designs, advanced mixing capabilities, and aesthetic appeal that attracts design-savvy customers. Electrolux's strategic approach to product development, focusing on both performance and environmental impact, has positioned the brand as a trusted choice in Europe and beyond. The company's continuous investment in research and development ensures that its products remain competitive and meet evolving consumer expectations for quality and sustainability.

4. Bosch

Bosch captures approximately 7.2% of the global mixer market, leveraging its reputation for engineering excellence and reliability. The German brand is known for producing robust appliances that combine precision with longevity, appealing to consumers who prioritize durability and performance. Bosch's mixer lineup features advanced motor technology and innovative attachment systems that enhance versatility and ease of use. The company's strategic partnerships and distribution channels across Europe and Asia ensure consistent market presence and accessibility. By maintaining focus on product quality and technological innovation, Bosch has established itself as a premium option for discerning consumers seeking high-performance mixing solutions.

5. Breville

Breville holds approximately 6.4% market share and has gained significant traction through its premium positioning and design-forward approach. The Australian brand appeals to modern consumers seeking stylish kitchen appliances that don't compromise on functionality. Breville's stand mixers feature contemporary aesthetics, intuitive controls, and multi-functional capabilities that align with current kitchen trends. The company's strategic marketing initiatives and partnerships with culinary influencers have expanded brand awareness, particularly among younger demographics. Breville's emphasis on blending form and function has made it a popular choice for consumers willing to invest in high-quality appliances that enhance both cooking performance and kitchen aesthetics.

6. Philips

Koninklijke Philips N.V. maintains approximately 5.1% market share through its diverse range of kitchen appliances designed for everyday consumers. Known for delivering reliable performance at accessible price points, Philips makes mixer technology available to broader market segments. The Dutch multinational's global distribution network and commitment to consumer-centric innovation ensure steady market presence. Philips continues to invest in smart features and energy efficiency, meeting contemporary demands for intelligent kitchen solutions. Their competitive pricing strategy combined with solid product quality has secured a loyal customer base across multiple regions.

7. Hamilton Beach

Hamilton Beach Brands captures approximately 4.3% of the market, positioning itself as a practical choice for budget-conscious consumers and commercial users. The brand excels in providing value-for-money solutions without sacrificing essential mixing capabilities. Hamilton Beach's product range includes both residential and commercial-grade mixers, serving diverse market segments effectively. The company's focus on affordability and durability has made it a popular choice in North America. Recent product launches incorporating smart features demonstrate the brand's commitment to modernizing its offerings while maintaining competitive pricing.

8. SMEG

SMEG holds approximately 3.8% market share, appealing to consumers seeking premium, aesthetically distinctive kitchen appliances. The Italian brand has built its reputation on retro-inspired designs combined with modern functionality, attracting style-conscious consumers. SMEG mixers serve as kitchen statement pieces that combine nostalgic charm with reliable performance. The brand's premium positioning and limited production approach create an aspirational appeal. Through strategic marketing and selective distribution, SMEG maintains exclusivity while gradually expanding its market presence globally.

9. De'Longhi

De'Longhi Appliances S.r.l. accounts for approximately 3.2% market share and continues to expand its presence through innovation and strategic partnerships. The Italian manufacturer is known for quality construction and thoughtful design that appeals to European and emerging market consumers. De'Longhi's focus on developing user-friendly appliances with practical features has strengthened its market position. The company's recent product line expansions demonstrate commitment to capturing growing demand for versatile kitchen equipment.

Market Trends and Future Outlook

The global stand mixer market reached approximately USD 4.25 billion in 2024 and is projected to grow at a compound annual growth rate of around 3.96% through 2032. This steady growth reflects sustained consumer interest in home baking and cooking activities that gained momentum in recent years. Key market drivers include the rising popularity of culinary content on social media, increased interest in health-conscious home cooking, and the growing appeal of multi-functional kitchen appliances that maximize space efficiency.

Smart technology integration represents a significant emerging trend, with manufacturers increasingly incorporating IoT features, app connectivity, and automated settings into their mixers. Sustainability has also become a critical factor, with consumers showing preference for energy-efficient models and brands utilizing eco-friendly manufacturing processes. The market continues to see premiumization, where consumers invest in higher-quality, feature-rich appliances that offer superior performance and durability.

E-commerce has transformed the purchasing landscape, making a wider variety of brands and models accessible to consumers globally. Online platforms provide detailed product information, customer reviews, and competitive pricing that influence buying decisions. As brands compete for market share, innovation in design, functionality, and sustainability will remain essential for maintaining consumer interest and driving market expansion in the coming years.