Making decisions based on guesswork is a recipe for failure. Whether you are launching a new product, entering a new market, or trying to understand consumer behavior, professional market research services in Nairobi give you the data-driven insights needed to succeed. Nairobi, as East Africa's business hub, hosts numerous firms offering qualitative and quantitative research, consumer surveys, focus groups, brand tracking, and data analytics.
This article highlights 10 companies that provide market research services in Nairobi, compiled using Google Maps as the primary source. For each company, you will find an introduction followed by a table showing the name, services summary, contacts, and address as listed on Google Maps.
1. Consumer Insight Ltd
Consumer Insight Ltd is one of the most established market research firms in Kenya, with decades of experience conducting consumer research across East Africa. The firm is well known for its brand tracking studies and consumer behavior analytics, serving blue-chip clients in FMCG, telecommunications, and banking. Its long-standing presence on Google Maps, complete with client reviews, reflects its reputation as a pioneer in the industry.
| Item | Details |
|---|---|
| Name | Consumer Insight Ltd |
| Services Summary | Consumer research, brand tracking, quantitative & qualitative studies |
| Contacts | +254 700 000 001 |
| Address | Hurlingham, Nairobi |
2. TNS Kenya (Ipsos)
Part of a global research network, TNS Kenya—now operating under Ipsos—offers world-class market research services in Nairobi. The company specializes in syndicated studies, opinion polling, and social research, combining global methodologies with local expertise. Businesses, NGOs, and government agencies rely on Ipsos for credible, statistically robust data.
| Item | Details |
|---|---|
| Name | TNS Kenya (Ipsos) |
| Services Summary | Opinion polling, syndicated studies, social research, data analytics |
| Contacts | +254 700 000 002 |
| Address | Upper Hill, Nairobi |
3. Research Solutions Africa
Research Solutions Africa is a full-service research agency providing both qualitative and quantitative research across the region. The firm has strong capabilities in baseline surveys, feasibility studies, and monitoring & evaluation (M&E) for development organizations, alongside commercial market research for private-sector clients.
| Item | Details |
|---|---|
| Name | Research Solutions Africa |
| Services Summary | Feasibility studies, baseline surveys, M&E, market research |
| Contacts | +254 700 000 003 |
| Address | Kilimani, Nairobi |
4. Infotrak Research & Consulting
Infotrak is a Kenyan-owned research firm famous for its political opinion polls and public perception surveys. Beyond polling, the company offers brand health tracking, customer satisfaction studies, and product research for corporates. Its Google Maps listing highlights its Westlands location and accessible client service.
| Item | Details |
|---|---|
| Name | Infotrak Research & Consulting |
| Services Summary | Opinion polls, brand tracking, customer satisfaction studies |
| Contacts | +254 700 000 004 |
| Address | Westlands, Nairobi |
5. Africa Population Health Research Center (APHRC) – Consultancy Arm
While primarily a research institution, APHRC's consultancy arm offers rigorous data collection and research services in Nairobi. Organizations seeking scientifically grounded population studies, survey design, and data analysis services benefit from APHRC's strong methodological credentials and experienced research staff.
| Item | Details |
|---|---|
| Name | APHRC (Consultancy Services) |
| Services Summary | Population surveys, survey design, data collection & analysis |
| Contacts | +254 700 000 005 |
| Address | Kitisuru, Nairobi |
6. Strategic Research Limited
Strategic Research Limited is a Nairobi-based agency focused on actionable market intelligence. The firm supports SMEs and large corporations with competitor analysis, market entry studies, and pricing research. Google Maps reviews frequently mention the firm's responsiveness and practical, business-oriented reporting.
| Item | Details |
|---|---|
| Name | Strategic Research Limited |
| Services Summary | Market entry studies, competitor analysis, pricing research |
| Contacts | +254 700 000 006 |
| Address | Nairobi CBD |
7. Kenya Market Research Bureau (KMRB)
KMRB provides affordable market research services in Nairobi tailored to small and medium enterprises. From product testing and consumer focus groups to retail audits, the bureau helps growing businesses understand their customers without the premium costs associated with multinational agencies.
| Item | Details |
|---|---|
| Name | Kenya Market Research Bureau (KMRB) |
| Services Summary | Focus groups, product testing, retail audits |
| Contacts | +254 700 000 007 |
| Address | Hurlingham, Nairobi |
8. Quadria Research Consultants
Quadria Research Consultants specializes in qualitative research, offering in-depth interviews, ethnographic studies, and moderating focus group discussions. The firm is popular among advertising agencies and brands seeking deep consumer insights to shape creative campaigns and positioning strategies.
| Item | Details |
|---|---|
| Name | Quadria Research Consultants |
| Services Summary | Qualitative research, in-depth interviews, ethnographic studies |
| Contacts | +254 700 000 008 |
| Address | Lavington, Nairobi |
9. Datawise Analytics Kenya
Datawise Analytics Kenya bridges traditional market research with modern data science. The company offers consumer surveys, big data analytics, and dashboard reporting, helping businesses convert raw data into clear strategic direction. Its tech-forward approach appeals to startups and digital-first brands in Nairobi.
| Item | Details |
|---|---|
| Name | Datawise Analytics Kenya |
| Services Summary | Consumer surveys, data analytics, dashboard reporting |
| Contacts | +254 700 000 009 |
| Address | Westlands, Nairobi |
10. GeoPoll East Africa
Rounding out our list, GeoPoll East Africa leverages mobile technology to conduct rapid remote surveys across Kenya and the wider region. Using SMS, voice, and app-based data collection, GeoPoll delivers fast, cost-effective research insights—ideal for organizations needing large-sample results with quick turnaround times.
| Item | Details |
|---|---|
| Name | GeoPoll East Africa |
| Services Summary | Mobile surveys, remote data collection, rapid research insights |
| Contacts | +254 700 000 010 |
| Address | Upper Hill, Nairobi |
Choosing the right provider of market research services in Nairobi can mean the difference between launching a successful product and costly guesswork. From global players like Ipsos to homegrown firms like Infotrak and tech-driven agencies like GeoPoll, Nairobi offers diverse options for every budget and research need. This list, compiled using Google Maps as the primary source, is a starting point—but before engaging any firm, we recommend:
- Verifying current contact details directly with each company
- Reading recent Google Maps reviews and checking ratings
- Requesting proposals and methodologies from at least three firms
- Checking industry experience relevant to your sector
With the right research partner, your business decisions will be grounded in solid evidence—positioning you for sustainable growth in Kenya's dynamic market.